On 25 July 2014 Named Pigeon Update.
Google
announce a new local search algorithm to provide more useful and
relevant perefect local search result that tied more speacfic to
traditional web searchs. The cahnges will be obvious inside the
Google Maps list items and Google Web indexed lists.
The
main changes are beckside the scenes , but it impact only local
search result ranking and local business listing may see changes in
ranking.
Google
told us that the new Google local search algorithm ties deeper
into their web search capabilities, including the hundreds of ranking
signals they use in web search along with search features such as
Knowledge Graph, spelling correction, synonyms and more.
In
addition, Google said that this new algorithm improves their distance
and location ranking parameters.
The
new algorithm is currently rolling out for US English results and
aims to provide a more useful and relevant experience for searchers
seeking local results. Google didn’t share any details about if and
when the update would roll out more widely in other countries and
languages.
Google
has not commented on the percent of queries impacted by this
algorithm update, nor if certain web spam algorithms were deployed in
this update.
If
you have noticed any ranking changes and referral changes for your
local business, please let us know in the comments. Google+
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More: SearchEngine Land
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